Hi, we’re Upside.

Anne Wintroub, founder of Upside, is a social impact expert with extensive corporate, philanthropic and non-profit experience. She launched Upside in 2021 to put her expertise to work in service of purpose driven, high growth organizations seeking to maximize impact.

Previously, Anne led social innovation for the AT&T Foundation, specializing in strategy, philanthropy and program development in education, technology, media and the arts. Anne has developed programs with partners including Google, Warner Media (Warner Bros, HBO, CNN) and Khan Academy and has created countless learning and creative experiences for young people across the country. She’s a driver of scale and trusted advisor to social-impact startups and collective-impact programs in the for- and non-profit space. Her deep non-profit expertise was developed over ten years as a leader in public broadcasting and public libraries.

Drawing from a vast network of foundations, corporations, NGOs and stakeholders, Anne has designed and launched many influential programs and campaigns. These include: a multi-million dollar education fund to respond to the COVID-19 pandemic; content-development labs for young women and youth of color developed in partnership with celebrity talent including Lena Waithe and Reese Witherspoon to diversify the entertainment sector; and the AT&T Aspire Accelerator, an industry-leading startup incubator that’s shaping the future of online learning.

Anne is a dedicated child advocate, and in 2012 founded The Augie Fund in partnership with UCSF Benioff Children’s Hospital to provide free glasses and lenses to any Bay Area child that needs them. She is passionate about storytelling and the arts, and is the board co-chair of 826 National, the largest youth writing network in the country. She is a graduate of the University of California, Davis and earned her Masters Degree from New York University Tisch School of the Arts. Anne is also a First Mover with the Aspen Institute and a frequent public speaker.

Rebecca Faulkner leads non-profit strategy for Upside. She is a writer and nonprofit consultant with two decades of experience in strategic planning and fundraising for the arts education sector. Formerly Executive Director and now an advisory board member at play:groundNYC, a play equity nonprofit based in New York, she was responsible for all long range strategic planning, board cultivation, community engagement, fundraising, development and organizational growth.

Prior to this, Rebecca served as Deputy Director of the Anne Frank Center USA, a partner organization of the Anne Frank House. She has worked as a consultant for DrawTogether and Creative Time, and her expertise extends to the UK (where she is originally from) where she has managed projects for commercial and cultural use.

Rebecca has published widely and is anthologized in journals internationally. Her work has been nominated for a Pushcart Prize. She was a 2021 Fellow at the Saltonstall Foundation for the Arts. She holds a Ph.D. in Cultural Studies from the University of London and a Masters from NYU's Tisch School of the Arts. She currently lives in Brooklyn, New York.